How Shake Shack is Avoiding Chipotle’s Mistakes


Making sure Shake Shack doesn’t run out of beef is a big part of Jeff Amoscato’s job. As VP of supply chain and menu innovation, he’s responsible for sourcing the company’s meat—along with its bacon, buns, pickled cherry peppers, and every other ingredient that goes into its offerings. One of his biggest challenges is ensuring the Shacks never encounter the sort of shortages that have plagued Chipotle. Earlier this year, the burrito purveyor stopped selling pork in around a third of its stores after it decided a major supplier wasn’t meeting its standards. When Garutti heard about the situation, he asked Amoscato and culinary director Mark Rosati to talk. “He was just like, ‘By the way, guys, where are we at with this stuff?’” Rosati says.

Amoscato has developed relationships with both ranchers and large natural-meat processors, such as Kansas-based Creekstone Farms. “I’ll get in the truck with their cattle…

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